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Oppgave
  1. Segmentering betyr å splitte markedet opp i delmarkeder som hver for seg har visse innbyrdes fellestrekk (homogenitet) med hensyn på behov og ønsker. Pensumboken presenterer ni ulike segmenteringskategorier. En av dem innebærer å segmentere etter kultur, religion, familiens livssyklus og sosial klasse. Hva kalles denne segmenteringskategorien?
SensorveiledningSosiokulturell segmentering.


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