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  • Segmenteringsvariabler:
    • Geografisk:
    • Demografisk:
    • Psykologisk:
      • Intern psykologi
    • Psykografisk:
      • Personlighetsstyrt interakjon med omgivelse\omverden
    • Sosiokulturell:
      • Sosialt, subkulturer
    • Bruksrelatert:
      • Bruken av det aktuelle produkt. Bruksfrekvens, lojalitet
    • Brukssituasjon:
      • Når produktet brukes. Tidspunkter og situasjoner.
    • Nyttesegmentering:
      • Verdier kunden fra produktet
    • Hybrid:
      • Bruke flere variabler samtidig.


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