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OppgaveHva menes med at en forbruker har høy dogmatisme? Forklar kort.
Sensorveiledning
  1. Denne personen er lite innovativ og usikker på nye produkter og ideer.
  2. En person med høy grad av dogmatisme møter det ukjente (for eksempel nye produkter) med betydelig ubehag og usikkerhet.


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