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MRK3480 Læringsmål - Beslutningsteori - forklare ”the evoked set”, samt å vise forståelse for hvilke alternative beslutninger forbrukeren står overfor

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Created by BL, last modified on 24.Apr 2018

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Alle merker
- Oppmerksom på
  - Evoked set:
    - Type 3-5 forskjellige
    - Vurderes aktivt
      - Blir valgt
      - Ble vurdert men ikke valgt
  - Inert set
    - Reservealternativer
    - Lykegyldighet, ingen preferanse, men unngås heller ikke
  - Inept set
    - Vurderes ikke, unngås
- Ingen oppmerksomhet

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