- Alle merker
- Oppmerksom på
- Evoked set:
- Type 3-5 forskjellige
- Vurderes aktivt
- Blir valgt
- Ble vurdert men ikke valgt
- Inert set
- Reservealternativer
- Lykegyldighet, ingen preferanse, men unngås heller ikke
- Inept set
- Ingen oppmerksomhet
- Evoked set:
- Acceptable brands
- purchased brands
- not purchased brands
- ting forbrukeren vurderer å kjøpe.
- Brands or products consumers will evaluate
- Ofte 3-5 produkter\modeller.
- Inept set:
- unacceptable brands
- feil prioritering og\eller feil målgruppe.
- brands that a buyer is aware of when considering a purchase, thinks poorly of, but uses in some way as a source of information.
- Ting man vet at man ikke vil ha.
- Brands found to be completely unworthy of further consideration
- Inert set:
- indifferent brands
- manglende prioritering og\eller feil målgruppe.
- Ting man er likegyldig til.
- brands for which the consumer is aware of but basically indifferent toward
- brands that a buyer is aware of when considering a purchase but has no interest in.
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